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Our story

The $300 scent, in a butter you'll use every day.

Perfume fades on dry skin. So we put it into the one thing you already reach for every morning.

Some of the most-loved perfumes in the world cost hundreds of dollars a bottle, and on dry skin they can fade by lunch. Avelle started with a simple idea: put that kind of scent into the thing you already reach for every morning.

Every Avelle jar does three things at once:

  • A luxury-inspired scent. Each butter is built around the character of a fragrance people fall in love with: rich, warm and layered, never sugary.
  • Made to last. Dry skin doesn't hold fragrance; moisturized skin does. A rich body butter gives the scent something to hold on to.
  • Pheromone body butter. Every jar includes pheromone ingredients, listed openly on the label.

Six scents to start, each one numbered like a bottle on a perfumer's shelf:

  • Nº 01 Rouge Hour: saffron, jasmine, amberwood, cedar.
  • Nº 02 Lychee Rose: lychee, rhubarb, Turkish rose, vanilla musk.
  • Nº 03 Velvet Noir: coffee, vanilla, white flowers, pink pepper.
  • Nº 04 Gilded Rose: orange, rose, jasmine, patchouli.
  • Nº 05 Midnight Cherry: black cherry, bitter almond, cherry liqueur, tonka.
  • Nº 06 Ivory Bloom: aldehydes, ylang-ylang, jasmine, sandalwood.

Mix any 3 for $69 →

Avelle is an independent brand. Fragrance comparisons describe a scent family only; all trademarks belong to their respective owners, and Avelle is not affiliated with or endorsed by them.

The six Avelle scents, Nº 01 to Nº 06

The line

Six scents, numbered like a perfumer's shelf.

Buy 2, Get 1 Free